Please avoid reconfiguring or making customizations.
The rules outlined are designed to support the integrity of our logo and our brand.
Do not mix brand colors
To ensure that the logotype is highly visible, always separate it from its surroundings. The area of isolation, or minimum required clear space, surrounding all horizontal logotypes should be one half the logotype’s height on all sides as shown below. Shown in green below
When using the Velocity logo next to another brand, ensure the area of isolation, or minimum required clear space, surrounding all horizontal logotypes should be one and a half the logotype’s height on all sides as shown below.
Any Velocity logo should never be smaller than 225px on web
The stand-a-lone Cyclone icon should never be smaller than 75px on web.
Only the Cyclone Icon can be used overlayed on graphics with a transparency no less than 30% opaque. The icon should be a single secondary brand color.
Do not use the full color Cyclone Icon with transparency or any primary brand colors.
Never crop the full Velocity logo or display partially off screen on web.
The Cyclone icon can be cropped (displayed off screen) as long as approx. 75% remains visible.
Do not crop off more than two Cyclon bands as indicated below.
Don’t place the logo or cyclone logo on a busy photograph or pattern.
Exo is a contemporary geometric sans serif typeface that tries to convey a technological/futuristic feeling while keeping an elegant design.