Primary Logos
Main Logo
Main Logo With Tagline
Logo Color Variations
Logos can be fully recolored to any of the brand colors. This must be a single color and may use the color cyclone icon.
Unapproved Color Variations
Do not mix brand colors
Clear Space
To ensure that the logotype is highly visible, always separate it from its surroundings. The area of isolation, or minimum required clear space, surrounding all horizontal logotypes should be one half the logotype’s height on all sides as shown below. Shown in green below
Co-Branding
When using the Velocity logo next to another brand, ensure the area of isolation, or minimum required clear space, surrounding all horizontal logotypes should be one and a half the logotype’s height on all sides as shown below.
Minimum Logo Size
Any Velocity logo should never be smaller than 225px on web
The stand-a-lone Cyclone icon should never be smaller than 75px on web.
Transparency
Only the Cyclone Icon can be used overlayed on graphics with a transparency no less than 30% opaque. The icon should be a single secondary brand color.
The full Velocity Logo should always have 100% opacity.
When to Not Use Transparency
Do not use the full color Cyclone Icon with transparency or any primary brand colors.
Cropping of Loco/Icon
-
Never crop the full Velocity logo or display partially off screen on web.
-
The Cyclone icon can be cropped (displayed off screen) as long as approx. 75% remains visible.
-
Do not crop off more than two Cyclon bands as indicated below.
Top Left Crop
Top Right
Bottom Left
Bottom RIght Crop
Logo Do Not’s
-
Don’t remove or change any elements of the logo.
-
Don’t use any additional styling or effects like dropshadowds, glow, or emboss effects on the logo.
-
Don’t display the logo on low contrast or similarly-coloured or busy backgrounds.
-
Don’t rotate the logo’s orientation.
-
Don’t not change to off brand colors
-
Don’t reconfigure or change the size or placement of any logo elements.
-
Don’t place the logo or cyclone logo on a busy photograph or pattern.
-
Don’t distort proportions by stretching or squeezing the logo.
-
Don’t crop the logo in any way.
-
Don’t use the icon as a bullet point.
Fonts
Main Font
Font Name: EXO
Font Weight Minimum: Semi-bold 600
Usage: Logo, Tagline, Website Headings & Subheadings
Exo is a contemporary geometric sans serif typeface that tries to convey a technological/futuristic feeling while keeping an elegant design.
